2019考研英语:翻译训练之文创产品

2018年11月29日 14:52来源:分分彩手机版

  2019考研英语:翻译训练之文创产品

  文创产品 cultural and creative product

  7月1日,“全球四大博物馆”之一的大英博物馆在天猫平台开设旗舰店。

  The store sells tapes, handbags, mobile phone shells and other items with various themes such as the Rosetta stone, Egyptian mummy, Japanese art The Great Wave off Kanagawa and the Isle of Lewis chess pieces.

  店里出售各种主题的胶带、手包、手机壳等商品,主题包括罗塞塔石碑、埃及木乃伊、日本名画“神奈川冲浪里”以及刘易斯岛象棋等。

  7月16日,众多自媒体大V在微博陆续发布大英博物馆开通旗舰店的消息,迅速引起了广大网友的注意。

  The store first launched 20 items, 15 of which have been temporarily sold out. The store attracted over 30,000 followers on the first day, according to 36Kr, a Chinese technology news provider, with the number having grown sharply to 131,000 as of July 23.

  首批发售的20款产品中,15款已经暂时售罄。据国内科技新闻网站36氪报道,该店铺上线首日就吸引了3万多粉丝,到7月23日,已经达到13.1万。

  最近几年,随着国家对文创产业的大力支持,人们对博物馆的“副业”也越发熟悉。

  The Palace Museum, known as the largest museum in China, now has one Taobao store and one Tmall store with a total of around 3.66 million followers. The two stores have over 500 products for sale, several of which registered monthly sales volume of more than 10,000.

  故宫在淘宝和天猫的两家店共有约366万粉丝,目前在售的商品超过500件,其中部分商品的月销量超过1万件。

  By the end of 2016, the Palace Museum has created 9170 cultural products and the revenue coming from sales of such products in 2016 surpassed 1 billion yuan (147.3 million US dollars).

  截止2016年年底,故宫开发的文创产品达9170件,2016年的文创产品销售收入超过10亿元。

  此外,国家博物馆、苏州博物馆、陕西历史博物馆等也都在近几年开通了线上旗舰店。

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